September 5, 2014

Digital PR News

Is Your Cloud Safe? Celebrity Nude Photo Hack Prompts Security Worries
Lessons learned from the recent celebrity nude photo hacking: now would be a great time to make sure that your most important servers are as far out of reach from hackers as possible.  Likewise, it's important to be prepared for when, not if, that sensitive information finds it way out of your most locked-down servers. Last, make sure that your client or organization keeps its proverbial clothes on in front of the camera, as the Internet has a very long memory.
Full Story
The Digitization of China's Media
Alice Hu of MSLGROUP details how China's digital media consumption is growing by leaps and bounds and new regulations could make the popular WeChat application a top marketing platform in the country.
Full Story
Exposing PR's weaknesses
Heather Yaxley is concerned that PR as a field is generally unaware of – and uninterested in – technological developments and other problems that have plagued the industry for years.
Full Commentary
Q&A with Patrick Niersbach, digital marketing and analytics manager
A Q&A with Patrick Niersbach, Cision's digital marketing and analytics manager on why measurement matters for PR and what metrics PR professionals should look at when trying to measure their campaigns.
Full Interview

Digital PR Best Practices

3 Reasons Why You Should Love Data: a PR #protip
The silos between art and science dissolved long ago. And every public relations professional should love math and, more specifically, data.
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Using Data to Drive Media Relations: 7 Tips for Success
In this post, Tech Affect focuses on seven tips that will help you PR pros put different types of data to work in order to drive media coverage.
Full Story
Exploring Digital Cultures: Pet Influencers and Their Fans
It is no surprise that some of the most influential social media accounts belong to cats and dogs. MLSGROUP's study in the Exploring Digital Cultures series takes a deeper look into the phenomenon of pets as influencers.
Full Story

Upcoming Events

Monday, September 15 – Friday, September 19, 2014
AMEC Measurement Week
AMEC Measurement Week presented by Cision and Vocus is a free five-day event taking place September 15–19, 2014 in New York, New York. The event will feature more than 16 speakers who are experts in measurement and analytics across PR and communications, representing industries such as media, higher education, healthcare, technology and more.
Event Details

December 1, 2014
Big Data 101 – A Guide for Pharmaceutical Brand Managers

SMi is proud to announce that Paul Grant, CIO from Creation Healthcare, will be hosting the Big Data 101 – A Guide for Pharmaceutical Brand Managers masterclass taking place on the 1st December 2014 in Central London
Event Details
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